Arby’s Buys Pharrell’s Hat in Charity Auction: “We’re Happy to Get our Hat Back”
Sometimes what a person wears becomes iconic. Take, for example, Elvis' rhinestone-studded jumpsuit, Marilyn Monroe's White halter dress, or Pharrell Williams' hat. The brown Vivienne Westwood chapeau shot to fame at the Grammy Awards, where people admired the cross between National Park Ranger head gear and a giant brown traffic...
Sometimes what a person wears becomes iconic. Take, for example, Elvis’ rhinestone-studded jumpsuit, Marilyn Monroe’s White halter dress, or Pharrell Williams’ hat.
The brown Vivienne Westwood chapeau shot to fame at the Grammy Awards, where people admired the cross between National Park Ranger head gear and a giant brown traffic cone.
The hat, which has its own Twitter account @Pharrell’sHat became as famous as the head it rested upon. Even roast beef giant Arby’s got in on the fun, tweeting that it wanted its hat back. The fast-food chain had a point, after all. The famous Arby’s sign looks just like Pharrell’s trendy headgear.
What seemed like a good-natured little Twitter gag turned into reality after the “Happy” singer put said hat on the auction block to raise money for his From One Hand to AnOther foundation, which helps kids stay in school and receive the right tools to succeed in life.
The famous lid was put on eBay, where it received 131 bids and sold for $44,100. Pharrell tweeted a shoutout to thank whoever bought the hat:
Thank you to whoever bought my Grammy hat on @eBay for $44,100. Your donation benefits From One Hand To AnOTHER.
What happened next is pretty amazing. Arby’s tweeted that it was the one who won the auction. Seems as though it really, really wanted its hat back, after all.
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Laine Doss is the food and spirits editor for Miami New Times, covering the restaurant and bar scene in South Florida. She has been featured on Cooking Channel’s Eat Street and Food Network’s Great Food Truck Race. Doss won an Alternative Weekly award for her feature on what it’s like to wait tables. In a previous life, she appeared off-Broadway and shook many a cocktail as a bartender at venues in South Florida and New York City. When she’s not writing, you can find Doss running some marathon then celebrating at the nearest watering hole.
Food & Drink Editor Nicole Lopez-Alvar
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